Every September, from the 23rd to the 30th, all of Europe gets moving. The European Week of Sport (#BeActive) an initiative launched by the European Commission in 2015 has become the continent’s largest campaign to combat a sedentary lifestyle and invite citizens to rediscover the joy of physical activity.
In 2025, more than 56,000 events were held across 38 countries, with over 15 million people participating. Since its inaugural edition, the initiative has surpassed 100 million participants across more than 350,000 activities. A decade of demonstrating that sport not only promotes health but also builds community.
A movement for all ages
The most valuable aspect of #BeActive is its commitment to reaching everyone. The campaign invites communities, municipalities, universities, educational and sports centers, federations, and the general public to participate, offering activities designed for all ages and fitness levels. From school events to outdoor classes, the idea is simple: making physical activity accessible, fun, and a shared experience.
And within that vast array of sports offerings, there is one discipline that deserves special mention.
Swimming: maximum benefit, maximum responsibility.
Swimming is one of the most highly recommended lifelong activities: it is low-impact, offers significant cardiovascular benefits, and is accessible to everyone from childhood through to old age. It is no wonder, then, that schools, clubs, and sports centers are increasingly including it in their programs.
However, water sports have a unique characteristic that sets them apart from other sports: a moment of carelessness can have irreversible consequences in a matter of seconds—often in complete silence. For this reason, promoting water sports entails an added responsibility: ensuring that those who enjoy the water do so safely. .
Human monitoring is and will continue to be the first line of protection. But even the best team of lifeguards faces natural limitations regarding attention, fatigue, and field of vision. That is where technology can make a difference.
Technology that supports, not replaces.
Smart pool systems add an extra layer of safety that works alongside the human team: they detect low-risk situations both in and out of the water at an early stage and issue real-time alerts so that responsible personnel can act immediately. They do not replace the lifeguard’s watchful eye; they enhance it.
At nagi, that is precisely what we work on. During this European Week of Sport, several pools that rely on our technology have joined the initiative with challenges and activities where people of all ages enjoy the water, knowing there is an extra layer of safety looking after every stroke. Thank you to every club, school, and sports center that lets us be a part of those moments.
European Week of Sport lasts seven days, but looking after those who enjoy the water is a daily commitment. Because when sport is experienced with freedom and safety, everyone wins.
Learn more about the initiative here: European Week of Sport
Follow us: @nagi_smartpool